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WINGS International University
Port Management and Maritime Logistics

Design Methods 3: Branding and Marketing

Topics
  • Symbolic Significance of Light
  • Branding Through Light
Contents

Several topics with significance for resolution in the design process will be covered.  Additionally, the cultural backgrounds of the students will assist in understanding cultural influence on design more generally.  The importance of lighting as a marketing tool will also be considered.

Objectives
  • Gain awareness of light and symbolism
  • Appreciate the influence of different forms of lighting on particular environments
  • Create distinctive scenarios which serve to form a brand image

 

Responsible expert

Marcus Hackel

marcus.hackel@nullhs-wismar.de